THE HISTORY OF URZANTE IS THE HISTORY OF A FAMILY THAT BACK IN 1950 BEGAN ITS WAY IN THE TRADING OF OLIVE OIL, WITH A POPULAR OLIVE TRADITION VERY ROOTED IN THE VILLAGES OF THE REGION, CLOSE TO THE RIVERS AND RIVERS OF EBRO.
The history of Urzante is the story of a family that back in 1950 began its journey in the olive oil trade that was carried on at the time, with a popular olive tradition deeply rooted in the towns of the region, close to the riverbanks. of the Ebro and Queiles rivers.
Immersed in the green valley of the Ebro river is the fertile region of Urzante. A region in the heart of Navarra, where in 1950 José Marín began in olive oil, distributing with his own truck, first only to the residents of his hometown “Cascante” and later to homes in other cities and towns from the surroundings. A high quality olive oil, made with the best olives and selected one by one.
Working shoulder to shoulder in the olive harvest and harvesting the olives in a traditional way, men and women from all over the area took the harvest to artisan presses where the precious oil was obtained from these fruits. The olive paste that remained was deposited in esparto baskets and the oil was kept in clay jars, from where it was bottled frequently and loaded onto José Marín’s truck.
Urzante, 60 years later, continues to be the preferred brand in the region, having also successfully expanded to more than 60 countries around the world. Expansion only possible thanks to having been faithful to its original values: HIGHEST QUALITY, TRADITION and RESPECT FOR THE EARTH.
Since the beginning, its activity has consisted in the packaging and marketing of food oils. Little by little, more and more professionals have joined him in order to be able to offer customers a greater variety of oils, more quality in their products and a better service.
The Aceites Urzante brand, the name by which the company is known today, was created in June 1985. At that time the first image of its logo by which they are also identified was also patented.
At the beginning of the 90s, an internal laboratory was created, allowing to do tasting and physicochemical analysis of each oil instantly, and to be able to have the product controlled from when the olive grows in the field until the oil reaches each home.
We would be talking about an exhaustive traceability for the benefit of the highest quality in the products, a fact that would also distinguish them from the rest of the packers after the severe crisis that the sector had just experienced.
In the mid-90s, a strong investment in technology was undertaken: state-of-the-art machines that allow packaging under a protective atmosphere and automatic packaging and packaging systems that allow offering more comfortable packaging for the consumer and in many more formats.
Urzante achieves the ISO 9001 certification, recognized worldwide and which ensures that the quality system of an organization, whether large or small, is adequate.
Urzante, in the process of expansion, decided that the time had come to take one more step if they wanted to continue growing, and it was then that the study of transfer to the Agrifood City of Tudela CAT began.
-Get with the highest qualification the British BRC certificate, the most demanding quality certificate at the Food Industry level. It guarantees that the production factory is in compliance with all regulations regarding the British food chain.
-And it also achieves the highest qualification of the European IFS certificate, used mainly in France and Germany, the most demanding quality certificate at the Food Industry level. It guarantees the international customer that the safety of the products is exact, and that each bottle can be traced to obtain all the information on raw materials, production date and quality.
After decades of effort and dedication, in which the achievements had always been left behind, public recognition came when he received the Aster Esic Award for his “Business Career”.
Urzante recovered the historic olive-growing tradition of the region in 2008, the year in which the Trujal Almazara de Tudela began its life, integrated into the Aceites Urzante site.
Thanks to this new commitment, the company was included in the Navarra Oil Protected Designation of Origin through its Olivar de la Ribera brand, putting Extra Virgin Olive Oil with Designation of Origin at the service of the consumer.
The desire to innovate that has always characterized Urzante throughout its history leads this year to the company to be environmentally sustainable thanks to solar energy. Specifically, the roofs of its facilities in Cascante (6,500 m2) and Tudela (18,000 m2) were transformed into solar roofs, covered with photovoltaic panels with a total power of 1,400 kW. In fact, the Tudela installation became the largest solar roof in Spain, capable of supplying its consumption to a large extent.
Urzante, who has been committed from its origins with the utmost respect for the environment, obtains the certificate of product from 100% organic farming by the CPAEN (Council of Ecological Agricultural Production of Navarra). After passing the control fees and strict quality regulations by this body, it begins to market 100% Organic Extra Virgin Olive Oil, under its brand name La Presa Romana.
At the beginning of 2010, the total transfer to the Agrifood City of Tudela, CAT, became effective. From there they would continue with their traditional production of oils but being able to be completely up-to-date in cutting-edge knowledge and techniques.
Infrastructure to carry out the work of the R + D + I Department. Innovation and training projects optimization of energy efficiency environmental sustainability, after converting by-products into natural biomass.
It achieves the USDA organic certification, a 100% organic product qualification for the United States, which controls a set of production standards from cultivation, storage, processing, packaging and distribution.
The IFS and BRC v.6 certifications include in the qualifications of the certificates of Urzante, the Oil Mill and Refinery owned by the company.
A large investment is made in Trujal, which allows the olive grinding capacity to be tripled and the time that passes from when the olives arrive at the Urzante facilities until they are ground, which results in a still quality oil. higher. Proof of this is that it has achieved the best organoleptic note of its oil to date.
Urzante has joined the CNTA (National Center for Food Technology and Safety), an entity created with the aim of contributing to the development and innovation of food companies. This allows it to evolve according to the demands of the environment and the demands of the agri-food market and to meet any technological need.
They have been many years of effort and dedication, but his passion for work has led to the success of the company, which has managed to adapt to the demands of the times and market trends.
It can therefore be said that everything has changed from that first company to the current one, or rather, almost everything. The traditional flavor of authentic olive oil remains the same as always, that is unalterable.
The brothers José Luis, Jesús and María Dolores Marín Fuentes, owners and managers of Urzante S.L., are awarded the 2014 Entrepreneur of the Year Award given annually by the Business in Navarra magazine in conjunction with the Confederación de Empresarios de Navarra (CEN).
Two Urzante products, Ondoliva Blend Nº 1 and the Los Sibaritas del Trujal collection of monovarietals, are recognized with Silver and Gold medals respectively in the prestigious Los Angeles Extra Virgin Olive Oil Competition in Los Angeles (California).
The awards recognize the quality of the oil in the case of Ondoliva Blend Nº1 and the creativity and innovation in the design of the labeling in the case of Los Sibaritas del Trujal monovarietals.
This year we have managed to overcome and continue to overcome every day everything that happens to us in this global world day by day, crises, pandemics … Everything, with the trust that our clients and consumers give us. We support and believe in our land, traditions, way of doing things … that’s why we are committed to the future and we work so that that future is more present every day.
Together, we will move forward.